Artict Travels
A landing page design project
Tools used:
Figma
Role:
UI Designer; personal project
Project Overview
Project Goal:
Connect travellers with the perfect ski and snowboarding destinations
User:
Skiing and snowboarding enthusiasts
User Problem:
Finding authentic ski resorts tailored to their preferences in a vast travel market
Business Goal:
Showcase unique destinations and increase bookings for Artic Travels
Solution:
A dynamic and user-friendly landing page that highlights the best of Artic Travels, making it easy for users to discover and book their next snowy adventure
Moodboard
The moodboard for "Artic Travels" captures the thrilling allure of a ski resort, drawing inspiration from other ski resort websites and action-packed skiing photographs. Dominated by snowy whites and cool blues, the colour palette is punctuated with golden yellow accents, symbolizing the warmth and hospitality amidst the serene, snow-covered landscapes.
Wireframe
The Artic Travels page starts with a big hero section with a captivating image as a background related to the business. Here, visitors can pick where they want to go, set dates, and say how many people are travelling.
Right after, there's a button or "call-to-action" nudging them to "Book Now”. Next, there's a section showing some cool stats about Artic Travels, like how many people have visited and how many resorts they have. Then, there's a handy map that shows where all the resorts are. Below the map, there are cards for each resort. Each card tells you the resort's name, where it is, and its review rating. Another button follows, reminding visitors to book a trip.
Real customer reviews come next, with their ratings, what they said, and their photos. After that, there's a section with extra info about what makes Artic Travels special. Finally, there's one last button encouraging visitors to get started. At the very bottom, there are links to Artic Travels' social media pages.
